What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses

(A) Apps can be accidentally uninstalled.

(B) A significant percentage of app users churn after three months.

(C) Users who haven’t yet downloaded an app might need extra incentive.

(D) Some users download apps and then forget about them.


This question is a part of the Google Ads Apps Certification Assessment. You can find all the answers asked in this exam in our Google Ads Apps Certification Assessment Answers page.

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