What Are Two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)

(A) to guide your team’s social media tactics to do more of what’s working

(B) to provide colleagues with relevant content to publish with the compose box

(C) to demonstrate the ROI of your social media efforts to more senior leadership in your company

(D) to provide more accurate geo-location search results in your streams

(E) to supply colleagues with data required for bulk uploader entries


Hootsuite analytics can give you in depth data on how your social media campaigns are performing. You can use this data to find out which social media tactics are bringing in more visitors and sales. You can use this data to guide your social media team to do more of what’s working. If your company is getting more traffic from YouTube then your team will focus on YouTube more.

Marketing and Advertising are all about ROI or Return On Investment. Hootsuite Analytics can tell you how much money you’re spending on a social media campaign and how many sales you’re getting from that campaign. You can use these data to calculate the ROI of your campaign and this will help you demonstrate this ROI to your senior leadership.


This question is a part of the Hootsuite Platform Certification exam. You can get all the answers to the questions asked in this exam by visiting our Hootsuite Platform Certification exam answers page.

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