What are two ways you can advantage of audience targeting? (Select 2) (version 2)

(A) Create Remarketing Audience lists

(B) Associate In-Market audiences to your campaigns

(C) Manage your Shopping campaigns

(D) Adjust Keyword Bids


You can take advantage of Audience targeting by Setting up your In-Market Audiences and by creating Remarketing lists using Custom Audiences. Custom Audiences are remarketing lists generated by using customer data from your website. You can set up custom audiences using a Data Management Provider(DMP). You have to integrate your DMP with Microsoft Advertising and once the integration is completed you can select this list from the Audiences section in the Shared Library in Microsoft Advertising.

In-Market audiences are a curated list of people provided by Microsoft Advertising who have shown a past history of purchasing signals and ad clicks as well as page views on Microsoft services. You can set up your in-market audience by selecting the category and then selecting your ad group.


This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with detailed explanation for this exam in the Microsoft Advertising Certified Professional exam page.

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