(A) Set up your In-Market audiences
(B) Associate your Custom audiences
(C) Manage your Shopping campaigns
(D) Create a UET tag
You can take advantage of Audience targeting by Setting up your In-Market Audiences and Associating your Custom Audiences. In-Market audiences are a curated list of people provided by Microsoft Advertising who have shown a past history of purchasing signals and ad clicks as well as page views on Microsoft services. You can set up your in-market audience by selecting the category and then selecting your ad group.
Custom Audiences are remarketing lists generated by using customer data from your website. You can set up custom audiences using a Data Management Provider(DMP). You have to integrate your DMP with Microsoft Advertising and once the integration is completed you can select this list from the Audiences section in the Shared Library in Microsoft Advertising.
This question is a part of the Bing Accreditation Exam and the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for both exams in our Bing Accreditation Exam Answers page and Microsoft Advertising Certified Professional Exam Answers page.