What asset is used to build a remarketing list?

(A) Custom Dimension

(B) Custom Segment

(C) Custom Report

(D) Custom Metric


You can use Custom Segments to build a remarketing list. Custom segments contain important data about your users like the sequence of actions they take in the conversion funnel before leaving your website. You can use this data to target users based on the particular level they are in the conversion funnel. Example – If a user has abandoned their shopping cart without buying then you can retarget them with ads for the same product. This is only possible if you use data from the Custom Segments.


This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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