What bid strategies are currently available for bid optimization? Choose all that apply.

(A) Manual

(B) Enhanced CPC

(C) Target CPA

(D) Maximize Clicks and Conversions

(E) All of the above

Explanation

All of the above bid strategies are available for bid optimization in Microsoft Ads. Here is what each one means.

Manual Bid – Here you set your own ad groups and keyword bids and Microsoft Advertising uses these bids every time.

Enhanced CPC – Here you set your ad group and keyword bids, and Microsoft Advertising automatically adjusts your bids in real time to increase your chances for a conversion

Target CPA – Here you don’t need to set ad group or keyword bids. You set your budget and your target 30 day average CPA, and Microsoft Advertising automatically sets your bids in real time to get you to this average.

Maximize Clicks and Conversions – Here you don’t need to set ad group or keyword bids. Microsoft Advertising automatically sets your bids in real time to get as many clicks and conversions as possible within your budget.

Conclusion

This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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