What campaign parameter is not available by default in Google Analytics ?

(A) utm_content

(B) utm_source

(C) utm_medium

(D) utm_adgroup


utm_adgroup is not a default campaign parameter in Google Analytics. There are five tags that are used as Standard Google Analytics Campaign Parameters – utm_source which identifies the advertiser or site publication, utm_medium which identifies the marketing medium, utm_campaign which identifies the campaign name, utm_content which identifies the content and differentiates similar content and utm_term which identifies the paid keyword terms.


This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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