What campaigns require manual tags on destination URLs for tracking?

(A) Google Ads campaigns

(B) Email campaigns

(C) Autotagged campaigns

(D) None of the above


Email Campaigns require manual tags on Destination URLs for tracking. You can use three parameters in the final URL for tracking your email campaigns. They are – (1) utm_source which is used to identify the Website or Advertiser that is sending the traffic. (2) utm_medium which is used to identify the marketing medium for example – Email. (3) utm_campaign which is the name of your campaign. Google Ads Campaign data are already imported using Auto-tagging so you are not required to use any manual tags. Autotagged Campaigns already have tags in their final URLs and any manual tags are not required.


This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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