What can Brand Lift measure?

(A) Brand awareness, ad recall and consideration

(B) Whichever metrics matter to your client

(C) Impressions, clicks and reach

(D) View-through rate, watch time and drop-off percentage


This question is a part of the YouTube Creative Essentials Assessment. You can find answers to all the questions asked in this exam in our YouTube Creative Essentials Assessment Answers page.

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