(A) How many transactions are completed on your site overall
(B) How many people click on your SEM ad and end up browsing your site
(C) How many people visiting your site from a search ad end up completing a purchase
(D) How many customers your ad has converted into brand ambassadors
Conversion tracking in search can tell you which search engine ads are leading to conversions. In simple words, it can tell you which visitor clicks your ad and purchases something from your website after being redirected to your website. This will help you to understand what is working and what is not. You can then pause the poor and non-performing ads and spend more money on the best performing ones.
This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.