What can social media analytics tools help you measure when assessing campaign results?

(A) Whether the campaign was more successful than your competitors

(B) Whether the visitors liked the social campaigns or not

(C) Whether a visitor called the store after seeing a social post

(D) Whether the visitor clicked on a paid ad or organic listing


Social Media analytics tools can tell you whether a visitor clicked your ad or not. It will give you information on the total number of clicks your ads received and the Click-Through-Rate(CTR) of your ads. If you have conversion tracking set up then it can also provide data on the number of conversions received from a social media ad.


This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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