(A) Drive more traffic to your website
(B) Target more people in different areas of the world
(C) Ensure people see relevant ads that relate to their search query
(D) Stop using negative keywords
Dividing your Search Engine Marketing account into relevant campaigns and ad groups increases your relevancy score for different queries and it ensures that users see highly relevant ads that are related to their search query.
You should always create a different campaign with multiple ad groups for targeting different niches. Test out ad copies on different ad groups and keep the ones with high relevancy score running and pause the others.
This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.