What can you do to make a headline more compelling?

(A) Broaden the topic

(B) Make a promise to the reader

(C) Over five words

(D) Use special characters to help it stand out


Your Headlines can become more compelling by making promises to the reader. Make sure that you use promises that you can actually fulfill with your content or product.

Example – If you are writing about weight loss then make a promise in your headline that you can lose X amount of weight in Y number of days. Make sure that you don’t make false promises like you can lose 20 pounds in 2 days.


This question is a part of the HubSpot Content Marketing Exam and the HubSpot Digital Marketing Exam. You can get all the updated answers to both exams on our HubSpot Content Marketing Certification Exam Answers page and HubSpot Digital Marketing Certification Exam Answers page.

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