What data is Google Analytics Goals unable to track?

(A) Making a purchase

(B) Customer’s lifetime value

(C) Watching a video

(D) Signing up for a newsletter


You can create Goals in Google Analytics to track purchases or transactions, watching a video, and signing up for a newsletter. Goals cannot help you to track the customer’s lifetime value because no software can determine the worth of a customer.


This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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