What do website analytics allow you to do?

(A) Set up advertising accounts to drive continuous improvement

(B) Understand user behaviour and improve the effectiveness of your digital marketing efforts

(C) Interact with customers on your website to increase conversion

(D) Predict your users next move based on previous data


Website analytics tells you about user behaviour like what pages they are visiting, how much time they are spending on a page, what country do they belong to, etc. You can use this data to improve user behaviour and thereby improve the overall effectiveness of your digital marketing efforts.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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