What do you call words or phrases that trigger ads when they match a customer’s search query?

(A) Keywords

(B) Targeting criteria

(C) Ad group

(D) None of the above

Explanation

The words or phrases that trigger ads when they match a person’s search query are called Keywords. These Keywords contain a monthly search volume and advertisers set bids for each keyword they target in an Ad. Keywords like buy, sale, buy now, where to buy, have high buyer intent so bids for these are much higher than keywords like free, free tips, free tricks.

Conclusion

This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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