What does a UTM parameter help you identify?

(A) Lifecycle stage

(B) Lead attribution

(C) Company name

(D) Content medium


UTM parameters contain tags that you add into the URL of a piece of content you are marketing through a specific channel. These tags allow you to find the exact promotional channels that are getting visitors to your websites. You can find the source of your visitor(Social, Organic), the medium like (Facebook, Google), the specific Marketing Campaign, the term that people searched for(only for paid SEM), and the Content which is the exact element on your ad that was clicked. In a nutshell, this can help you identify Lead attribution.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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