What does forecasting predict?

(A) The future number of impressions

(B) The future number of users

(C) The future number of unique page views

(D) The future number of contacts


Forecasting allows you to check how many impressions are likely to be available in your network before you book inventory to a line item. By using inventory forecasting, you can prevent overbooking.


This question is a part of the Check your Knowledge section of the “Recognize the benefits of forecasting” lesson from the “Forecast Your Inventory Using Ad Manager” unit which is part of the Drive Advertising Revenue with Google Ad Manager course.

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