What does Google Analytics call a URL that passes data parameters for reporting?

(A) A tag

(B) A hit

(C) A dimension

(D) A metric


Google Analytics calls a URL that passes data parameters for reporting as a Hit.

A Hit is a URL that sends the tracker data containing different data parameters to Google Analytics. Every hit contains a type of data to be sent which is called Hit Type for example Page view, event, transaction, etc.

A tag is a piece of code that is added to a URL to get specific data like data for ad campaigns.

A Dimension is a characteristic of an object that can be given different values but it cannot be counted as a number like Visitor’s Device type, Visitor’s location, etc.

A Metric is a quantitative measurement that you can represent using numbers and is often paired with Dimensions. Examples – Number Of Users, Session Duration, Number of Sessions, etc.


This question is a part of the Assessment 1 section of the Advanced Google Analytics Certification course. You can find the answers with full explanation for the first Assessment in our Advanced Google Analytics Assessment 1 Answers page or you can check out the answers for all the assessment questions in our Advanced Google Analytics Assessment Answers page.

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