What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed? (select all answers that apply)

(A) Hit​ and session attributes collected via the data layer

(B) Products the user has +1’d in Google Plus

(C) User​ information from the Analytics cookie

(D) Hit and session attributes collected from Google Ads

Explanation

Google Analytics Dynamic Remarketing uses the Hit Scope for Custom Dimensions. This uses Hit and Session attributes which are collected via the data layer. The Google Analytics Cookie stores important user information like Device, Browser, OS, Country, City, etc. This user information from the Analytics cookie is used by Google Analytics Dynamic Remarketing to show specific ads to users who previously visited your website.

Conclusion

This question is a part of the Assessment 4 section of the Google Tag Manager Fundamentals exam. You can find all the answers to this exam in our Google Tag Manager Fundamentals Assessment Answers page.

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