what does google analytics use to differentiate new and returning users?

Google Analytics Tutorial | New Users Vs Returning Users in Google Analytics | Part 8

A ‘new user’ is a visitor who, according to Google’s tracking snippet, has never been to your site before and is initiating their first session on your site. Google’s tracking snippet, which detects browser cookies, will identify a ‘returning user’ if a cookie is present, and a ‘new user’ if a cookie is not present.

New Visitors Vs Returning Visitors Google Analytics [Complete Guide with Examples]

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