What does Performance Planner automatically do?

(A) Uses machine learning to target new demographics

(B) Forecasts how your current campaigns will perform in the future

(C) Sets your ad budget for maximum growth

(D) Recommends the perfect ad structure for your budget


Performance Planner automatically forecasts how your current campaigns will perform in the future.

Performance Planner determines the optimal bids and average daily budget allocations across all of your campaigns to help increase the number of conversions you can achieve for any future spend scenario.

Performance Planner uses a combination of account history and machine learning to power forecasts. In Google Ads tools, forecasts must meet a certain level of accuracy. As a result, the confidence interval of these forecasts is likely greater than that of other available forecast tools.


This question is a part of the Google Ads Search Certification exam, Google Ads Display Certification exam and Shopping Ads Certification exam. You can find answers to all the questions asked in all three exams in our Google Ads Search Certification Exam Answers page, Google Ads Display Certification Assessment Answers page and Shopping Ads Certification Assessment Answers page.

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