What does retail insights enable advertisers to do?

(A) Retail insights provides non-ad attributed metrics to help advertisers understand the correlation between an advertising campaign and performance. It does this by offering a comprehensive view of shopping activity for your brand’s products on Amazon before, during, and after a campaign.

(B) Retail insights enables advertisers to understand the time of day that their audience is most likely to purchase from their brand.

(C) Retail insights enables advertisers to understand the size of their audience on Amazon.

(D) Retail insights compares in-store purchase data with Amazon purchase data.

Explanation

Retail insights provides non-ad attributed metrics to help advertisers understand the effects from an advertising campaign. It does this by offering a comprehensive view of shopping activity for your brand’s products on Amazon before, during, and after a campaign.

Conclusion

This question is a part of the Retail insights and campaign strategy chapter from the Plan your strategy with retail insights and analytics tools lesson unit. You can find all the answers asked in this exam on our Plan your strategy with retail insights and analytics tools Answers page.

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