What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

(A) Marketing channels

(B) Demographics

(C) Audience segmentation

(D) Group dynamics


Audience segmentation is the segregation or division of an audience into different groups or segments based on certain factors like their likes/dislikes, their interests, their gender, their job profile, age, relationship status, etc in order to find the perfect group who will be interested in your product or service.


This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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