(A) A/B test different variations of stages along the funnel.
(B) Understand the cost for each of the conversions along the funnel.
(C) A/B test different ads for highest CTR.
(D) Know how much to pay per click.
This question is a part of the SEMrush PPC Fundamentals Certification Exam. You can find 100% correct answers to all the questions asked in this exam in our SEMrush PPC Fundamentals Exam Answers page.