(C) A call-to-action
Your search ad copy should include the main keywords you want your search ad to be shown for as well as a call-to-action that directs the user to the next step. The call-to-action can be denoted as “Sign up now” or “Buy now.”
This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.