What feature is required to track customer search terms on a website?

(A) Search filters

(B) Site search

(C) Enhanced E-commerce

(D) Data import

Explanation

Site Search feature in Google Analytics can tell you what terms people are searching on your website. The terms that people search on the website are available in the form of query parameters and they are appended to the URL so you can easily understand the terms that are searched by analyzing the report.

Conclusion

This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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