What filter would only include data from a campaign titled “Back to School” in Campaign reports?

(A) Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

(B) Custom Include filter with field “Page Title” and pattern “back to school”

(C) Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

(D) Custom Include filter with field “Campaign Name” and pattern “back to school”


If you only want to include data from a campaign with the title “back to school” then you need to create a Custom Include filter. In this filter, you need to use the field as Campaign Name because the value you put in the field is used to identify whether it is a campaign or website or subdomain. Lastly, you need to use a pattern which should be the title of the campaign in this case i.e. “back to school”. If you were including a website then your field would be hostname and the pattern would be the domain name of the website like www.example.com.


This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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