What four parameters can be included with an event hit for reporting?

(A) Category, Action, Label, Total Events

(B) Category, Action, Label, Unique Events

(C) Category, Action, Label, Value

(D) Event, Category, Action, Label


An Event Hit includes a parameter for each component and there are a total of four parameters that can be included.

(1) Category – It is a name used to group objects for analyzing. Example – Videos, Files, Pictures, etc.

(2) Action – It is used to name the type of interaction that you want to analyze on a webpage. Example – You can analyze when a user clicks the pause button when a video is playing.

(3) Label – It is used to provide extra information for events. These can be used for naming Video titles or downloaded files.

(4) Value – It is used to provide a numerical value as an integer for representing data like video player time in seconds or minutes.


This question is a part of the Assessment 2 section of the Advanced Google Analytics Certification course. You can find the answers with full explanation for the second Assessment in our Advanced Google Analytics Assessment 2 Answers page or you can check out the answers for all the assessment questions in our Advanced Google Analytics Assessment Answers page.

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