What goal does a bid strategy use to optimize bids? Select all that apply.

(A) Ad position

(B) Budget pacing metrics

(C) Return on investment (ROI)

(D) Number of clicks


A bid strategy uses Ad position, Return on Investment(ROI), and Number of clicks to optimize bids for your ad campaign.


This question is from the Check Your Knowledge section of the Measure and Optimize Your Campaigns course.

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