What is a buyer persona? (HubSpot CMS for Marketers)

(A) A realistic representation of your current customers based on their prior purchases and NPS scores

(B) A semi-fictional representation of your ideal customer based on real data and some select educated speculation

(C) A detailed profile of one of your existing customers with real data and quotes from them

(D) A fictional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services

Conclusion

This question is a part of the HubSpot CMS for Marketers Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot CMS for Marketers Certification Exam Answers page.

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