(A) A realistic representation of your current customers based on their prior purchases and NPS scores
(B) A semi-ﬁctional representation of your ideal customer based on real data and some select educated speculation
(C) A detailed proﬁle of one of your existing customers with real data and quotes from them
(D) A ﬁctional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services
This question is a part of the HubSpot CMS for Marketers Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot CMS for Marketers Certification Exam Answers page.