(A) A semi-fictional representation of your ideal customer based on data.
(B) The demographic information of a particular sales prospect.
(C) A categorization of leads that indicates how “sales ready”? they are.
(D) A story that describes your sales process from the buyer’s point of view.
This question is a part of the HubSpot Sales Enablement Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Sales Enablement Certification Exam Answers page.