What is a buyer persona? (HubSpot)

(A) A semi-fictional representation of your ideal customer based on data.

(B) The demographic information of a particular sales prospect.

(C) A categorization of leads that indicates how “sales ready”? they are.

(D) A story that describes your sales process from the buyer’s point of view.

Conclusion

This question is a part of the HubSpot Sales Enablement Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Sales Enablement Certification Exam Answers page.

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