(A) A measurement of how likely a prospective buyer is to buy your products
(B) A specific prospect that your sales team needs to make a sales plan to engage with
(C) A semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses
(D) A demographic description of someone who purchased one of your products within the past six months
This question is a part of the HubSpot Inbound Certification Quiz from Lesson 6. You can find answers to all the quiz questions in our HubSpot Inbound Certification Quiz Answers page.