What is a buyer persona?

(A) A measurement of how likely a prospective buyer is to buy your products

(B) A specific prospect that your sales team needs to make a sales plan to engage with

(C) A semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses

(D) A demographic description of someone who purchased one of your products within the past six months


This question is a part of the HubSpot Inbound Certification Quiz from Lesson 6. You can find answers to all the quiz questions in our HubSpot Inbound Certification Quiz Answers page.

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