(A) Specifies the number of times your ad is displayed in a given month.
(B) Specifies the maximum price you are willing to pay each time someone clicks your ad.
(C) Specifies how closely a search query must match your keyword.
(D) Specifies what price you must pay for your keywords in order to reach position one.
A Keyword Bid is the maximum amount of money you are ready to spend for a click on your search ad. More competitive keywords like weight loss, diets, etc. require high keyword bids whereas low competition keywords like free weight loss tips require lower keyword bids.
This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.