What is a valid recommendation that the Performance Planner can provide?

(A) Set a specific target CPA (cost-per-acquisition)

(B) Create alternative versions of best performing ad variations

(C) Apply specific bid adjustments to device and location targeting

(D) Add a themed group of negative keywords


A valid recommendation that the Performance Planner can provide is to set a specific target CPA (cost-per-acquisition).


This question is a part of the Google Ads Search Certification exam, Google Ads Display Certification exam and Shopping Ads Certification exam. You can find answers to all the questions asked in all three exams in our Google Ads Search Certification Exam Answers page, Google Ads Display Certification Assessment Answers page and Shopping Ads Certification Assessment Answers page.

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