(A) Bid up on the highest-performing audience lists.
(B) Bid up on the audiences with the highest impressions.
(C) Bid up on the sites with the highest cost per thousand impressions (CPMs) and the lowest number of clicks (because they’re guaranteed to be premium inventory).
(D) Increase targeting until the audience is under 1,000 users.
Bidding up on the highest-performing audience lists is a way to improve your targeting when your goal is influencing consideration.
This question is a part of the Bid Manager Optimization Assessment. You can get answers to all the questions asked in this exam in our Bid Manager Optimization Assessment Answers page.