What is ad rank?

(A) A value used to determine your ad position

(B) The maximum amount of money you’re willing to pay for a desired action on your ad

(C) A set of related ad groups often used to organize categories of products or services you offer

(D) The amount/number of advertising dollars you spend to acquire one new customer

Explanation

Ad Rank determines the eligibility of your ad and your ad position based on certain factors like CTRs or Click-through rates of ads and landing pages, the context of query, and new formats and ad extensions.

Ads and Landing pages with high CTR will get a higher Ad Rank and better ad position. Rewriting ads with low CTRs will decrease your ad position.

Conclusion

This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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