What is an attribution model?

(A) The rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along conversion paths

(B) A code that gets generated and stored on a website visitor’s computer when they visit your site

(C) An online advertising method in which marketers place ads on search engine results pages (SERPs)

(D) The use of artificial and machine learning to buy ads in real-time, instead of going through human negotiations and pre-set prices

Explanation

An attribution model is a rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along conversion paths.

Conclusion

This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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