What is an example of a remarketing exclusion along with remarketing targeting?

(A) Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it

(B) Banking advertisers: Show my ad to users who have (-) not logged in as a current customer

(C) Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days

(D) None of the above

(E) All of the above

Explanation

All of the above options are examples of remarketing targeting and remarketing exclusion. Here is how each one works: (1) For Travel advertisers – Remarketing Targeting – Users who have added a flight to their cart but abandoned the cart without purchasing and Remarketing Exclusion – Users who have added the flight to their cart and purchased it and Users who have not added a flight to their cart.

(2) For Banking advertisers – Remarketing Targeting is the users who have not logged in as a current customer and Remarketing Exclusion is users who have actually logged in as a current customer.

(3) For Retail advertisers – Remarketing Targeting – users who have been to the site in the last 30 days and not in the last 7 days. Remarketing Exclusion – Users who have been to the site in the last 30 days and also came back in the last 7 days, Users who have not been to the site in the last 30 days.

Conclusion

This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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