What Is An Example Of Layering Remarketing Along With Audience Exclusions?

(A) Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it

(B) Banking advertisers: Show my ad to users who have (-) not logged in as a current customer

(C) Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days

(D) None of the above

(E) All of the above

Explanation

All of the above options are examples of layering remarketing with audience exclusion. Here is how each one works: (1) For Travel advertisers – Layering Remarketing – Users who have added a flight to their cart but abandoned the cart without purchasing and Audience Exclusion – Users who have added the flight to their cart and purchased it and Users who have not added a flight to their cart.

(2) For Banking advertisers – Layering Remarketing is the users who have not logged in as a current customer and Audience Exclusion is users who have actually logged in as a current customer.

(3) For Retail advertisers – Layering Remarketing – users who have been to the site in the last 30 days and not in the last 7 days. Audience Exclusion – Users who have been to the site in the last 30 days and also came back in the last 7 days, Users who have not been to the site in the last 30 days.

Conclusion

This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with detailed explanation for this exam in the Microsoft Advertising Certified Professional exam page.

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