What is conversion rate optimization (CRO)?

(A) A metric used to quantify the number of digital views or engagements of a piece of content, usually an advertisement, digital post, or a web page

(B) The process of increasing the percentage of website visitors who take a desired action

(C) A reporting strategy that allows marketers and sales teams to see the impact that marketers made on a purchase or sale

(D) The process by which an anonymous website visitor becomes a known lead

Explanation

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, like filling out a form or making a purchase.

Conclusion

This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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