What is not a benefit of Google Analytics Remarketing?

(A) Show customised ads to customers who have previously visited your site

(B) Create remarketing lists without making changes to your existing Analytics snippet

(C) Create remarketing lists based on custom segments and targets

(D) Allow customers to quickly reorder an item they have previously purchased

Explanation

Google Analytics Remarketing doesn’t allow users to quickly reorder an item they have previously purchased because Google Analytics Remarketing will show targeted ads for a different product from one they have purchased. Remarketing won’t show the same product ad to the customer because they have already purchased it and it is highly unlikely they purchase it again.

You can use Remarketing to show targeted ads to other users who have previously visited your website but left without purchasing. You can also use remarketing to create remarketing lists based on custom segments, and targets without making any changes to the existing Analytics snippet.

Conclusion

This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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