What is not considered a default “medium” in Google Analytics?

(A) Referral

(B) Google


(D) Organic


A Medium refers to the actual medium from where the visitor was referred to your website. From the options above, Referral is a medium, Google is not a medium, it is a Source. CPC is also a medium that indicates Paid Search advertising and Organic is also a medium that indicates Organic Search traffic.


This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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