What is not considered a “source” in Google Analytics by default?

(A) Google

(B) googlemerchandisestore.com

(C) Email

(D) (Direct)


A ‘Source’ refers to the actual source from where the visitor was referred to your site. Among the options, ‘Email’ is not a source, it is a Medium. ‘googlemerchandisestore.com’ is a source, ‘Google’ is a source and ‘(direct)’ is also a Source.


This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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