(A) Building new creative assets
(B) Integration with creative agencies
(C) Enabling dynamic functionality in creative assets
(D) Submitting creative for approval
One benefit of using the Creatives API is submitting creative for approval. The Creatives API has two other benefits: Checking creative approval status, and Retrieving a list of active creatives.
This question is from the Make it stick section of the “Manage creatives with Ad Exchange API” lesson which is a part of the Authorized Buyers API Basics course.