(A) It costs less money to advertise in Explore so advertisers can see better performance
(B) Fewer advertisers run ads in Explore so there is less competition
(C) People in Explore are in the mindset to discover content from creators they don’t follow
(D) More people view content in Explore than they do in their own feed
The benefit of advertising in Instagram Explore is that people in Explore are in the mindset to discover content from creators they don’t follow. This allows you to grab attention from a new set of audiences and increase your brand awareness.
This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.