What is the “Bounce Rate” in Google Analytics?

(A) The number of times unique users returned to your website in a given time period

(B) The percentage of sessions in which a user exits from your homepage

(C) The percentage of total site exits

(D) The percentage of visits when a user landed on your website and exited without any interactions


Bounce rate is the percentage of visitors who land on your website and then exit your website without clicking on anything or viewing any other pages or even scrolling down the page where they land. A site with a high bounce rate is regarded as bad for business.


This question is a part of the Assessment section of the Google Analytics For Beginners Certification course and Google Analytics Individual Qualification exam. You can find the answers with full explanation for all the assessment questions on our Google Analytics For Beginners Assessment Answers 2 page, Google Analytics for Beginners Assessment Answers page and the GAIQ exam on our Google Analytics Individual Qualification Exam Answers page.

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