What is the correct order for inventory management setup?

Step 1 – Connect the feed via Google Merchant Center or as a non-retail feed.

Step 2 – Create campaign templates.

Step 3 – Build out ad group, keyword, and ad copy templates.

Step 4 – Monitor and adjust settings based on output.

Explanation

The correct order for inventory management setup are:

(1) Connect a feed to inventory management.

(2) Design a campaign template and an ad group template, then associate the templates with keywords.

(3) Specify ad copy and/or keywords.

(4) Monitor and adjust the output.

Conclusion

This question is part of the “Use Inventory Management in Search Ads 360” lesson from the Build Your Campaign Strategy with Search Ads 360 course.

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