(A) A semi-fictional representation of your ideal customer based on market research and real data about your existing customers
(B) The active research process someone goes through leading up to a purchase
(C) The passive research process that you and your company go through when doing research on your buyer persons
(D) The active research process you go through when deciding on what people to hire for your company
This question is a part of the HubSpot Inbound Certification Quiz from Lesson 7. You can find answers to all the quiz questions in our HubSpot Inbound Certification Quiz Answers page.