What is the difference between a brand keyword and a non-brand keyword?

(A) A brand keyword is more expensive, a non-brand keyword is less expensive

(B) A brand keyword receives less traffic, a non-brand keyword receives more traffic

(C) A brand keyword has more variations, a non-brand keyword has fewer variations

(D) A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name

Explanation

The difference between a brand keyword and a non-brand keyword is that a brand keyword includes a brand’s name, and a non-brand keyword does not include a brand’s name.

For example – The keyword “Gaming laptop” is a non-brand keyword because it doesn’t include a brand’s name whereas the keyword “Alienware laptop” is a brand keyword because it includes the brand’s name “Alienware.”

Conclusion

This question is a part of the HubSpot Digital Advertising Certification Exam and the HubSpot Digital Marketing Certification Exam. You can find answers to all the questions asked in both these exams on our HubSpot Digital Advertising Certification Exam Answers page and HubSpot Digital Marketing Certification Exam Answers page.

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